Portfolio

Guillermo Acevedo Beltran.

Packaging design expert, specializing in advertising and communication

Creative designer

I consider myself an entrepreneur and creative. I am constantly looking for projects and environments open for researching and innovation. During 16 years my agency (VAYA! Strategies) are managing design services with a mix vision between marketing, branding and the product itself. Also I had generated several successful cases by linking them within a clear and unified communication strategy.

Throughout my work as a packaging designer I was materialize my best achives with 12 awards nationally and worldwide.

In the pages of my referenced ventures you will find a greater number of projects carried out under my direction. flatbowl condenses all my expertise as a product designer. With it, I obtained 5 design awards. It is protected by invention patents in Colombia, the United States, and Mexico, and has been commercially validated in numerous events and clients

Areas of knowledge

Branding

Packaging

Communication

Package: Cats play House

Client: MARS (Colombia)

Promotional cat foot and litter packaging. The issue with loading and volume it is solved with a box in a conventional cardboard. With some engravings and pre-cuts can be reused after its purchase and would be also a house for the cat (do not require the use of tools or glue). This was a plus for the brand and keeps in the mind of the buyer.

Awards

Oro Pack Andina 2012

Lápiz de Acero 2013

Bronze PENTAWARDS 2013

Paper spoon

Product design research 2000

Polyboard paper spoon

Although this folding works as a spoon for desserts and dairy products, was created for used as a marketing tool because it is easy for being printed.

This product seeks to reduce the use of plastic products that due to their size will be hardly recycled. It uses 95% less plastic (compared to their similar polypropylene).

Awards

Oro Pack Andina 2005

flatbowl.co

flatbowl with astroide closure

This variation is adjusted to maximize its functionality at take out . The square adjusts better to regular container spaces, which it is helpful to stack them with additional options to carry out adding a drink with special frame

Awards

· Gold Recreate packaging - Finland

· Silver Winning - USA

· Lapiz de Acero - Colombia

· Silver Andigraf

· Finalist BID_8 Bienal Iberoamericana de Diseño - España

Packaging for citrus products

Client: Comerfrut

Material: C4 corrugated cardboard + Bamboo

This packaging was designed for eliminate the use of plastic baskets in citrus products. With a capacity of 25 lb, can close with a few sections of “guadua” or bamboo, which can be fitted at the ends creating a fabric that sealed the mouths, helping grasping and use.

Awards

Lápiz de Acero 2001